Writing

Everything, newest first.

There is also a separate series, Business Models, on how Pakistani industries make money.

03 Nov 2026
AI meeting the org

Write it once

As a beginner, the frustration with AI was not that it got things wrong. It was repeating the same instructions in every chat. Skills changed that.

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30 Oct 2026
Leading through change

Why are we last?

The same model, one level up. This time the job was not to lead the team, but to choose the person who would, and protect his slow start.

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27 Oct 2026
Leading through change

Where is your team?

A region ranked last, a city I did not know and a kind of sales I had never done. What I did on purpose, and the model that came out of it.

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22 Oct 2026
AI meeting the org

You already know the language

Where do you start building with AI if you have never written a line of code? Andrej Karpathy's answer is a language most of us already speak, and a skill most leaders already use.

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20 Oct 2026
AI meeting the org

Every day is still day one

I am not an engineer, and I built myself a personal assistant anyway. The habit behind it came from a 40-hour learning target I first dismissed as just another number.

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12 Oct 2026
Leading through change

How are you going to manage your personal change?

In 2014 I had an answer ready for every question in a regional director interview except one. Twelve years on, it was the most useful question in that room.

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08 Oct 2026
Leading through change

Leaders need recognition too

My regional directors told me the forum had become too heavy. An independent coach heard something else, and one of them later said it to my face.

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06 Oct 2026
Experience and the commercial case

Why not a customer statement?

A CEO fixed one developer's problem within hours of seeing it on X. It was a good moment, and it also showed who gets that kind of service and who does not.

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05 Oct 2026
Leading through change

Who carries the idea once it has been heard

I gave regional directors the lead on ideas they had brought in from customers. It was the right intent, and a few months later both they and head office told me they could not carry it.

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28 Sep 2026
AI meeting the org

You spend your time proving the number

A salesperson's day has five steps. In a business measured on volume, the widest one is writing up what already happened.

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22 Sep 2026
AI meeting the org

The divide is inside the building

Pakistan learned crypto before it had rules for it, and nobody ran a programme. So what is actually stopping the same thing happening inside a company?

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18 Sep 2026
Experience and the commercial case

Someone in the room already knew

How do you get a team to change course when what they are doing still looks like it is working?

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14 Sep 2026
Experience and the commercial case

We built the channels first

We became good at opening new ways for customers to buy. We spent far less time asking whether the same products belonged in all of them.

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08 Sep 2026
AI meeting the org

The training I ran before I cleared the path

I put a team through real training for a capability I had not secured. They came out ready and found the door locked, and the person who locked it was right to.

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03 Sep 2026
Leading through change

The moment a forecast stops being an estimate

Nobody announces the switch. There is no meeting for it. But the questions change, and after that you are being held to a number that was only ever one of three plausible futures.

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01 Sep 2026
Leading through change

The horizon we could actually defend

We were told the merger would take six months. It took two years. So we kept building a five quarter forecast and committed to one quarter at a time, and something stopped getting started.

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One long piece a month, and nothing else.

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