How do you get a team to change course when what they are doing still looks like it is working?
→ 14 Sep 2026We became good at opening new ways for customers to buy. We spent far less time asking whether the same products belonged in all of them.
→ 08 Sep 2026I put a team through real training for a capability I had not secured. They came out ready and found the door locked, and the person who locked it was right to.
→ 03 Sep 2026Nobody announces the switch. There is no meeting for it. But the questions change, and after that you are being held to a number that was only ever one of three plausible futures.
→ 01 Sep 2026We were told the merger would take six months. It took two years. So we kept building a five quarter forecast and committed to one quarter at a time, and something stopped getting started.
→The site is where the short writing lands. The monthly letter is the longer version, with the reading and the working notes that will not fit anywhere else.
No welcome sequence, no upsell, one email a month. Leave whenever you like.