A series

Business Models

I am studying how Pakistani industries make money, and how their business models change through good years and bad. Purely to learn, and in public. Each episode follows the cycle, the parts of the model that changed, my own read as someone who has run the commercial side of a large business, and one open question. Every number is dated and sourced. Nothing here is about the shares.

15 Oct 2026

Never let a crisis go to waste

Around FY23, Pakistan's cement industry was selling fewer bags, paying twice as much to make each one, and leaving more than half its plants idle. Three years later its margins were higher than before. This is how the model bent without breaking.

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