<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"><channel>
  <title>The Signal Desk</title>
  <link>https://thesignaldesk.media</link>
  <description>How decisions really get made inside large organisations. Written for everyone who gets handed the outcome and never the reasoning.</description>
  <language>en</language>
  <item>
    <title>Someone in the room already knew</title>
    <link>https://thesignaldesk.media/writing/someone-in-the-room-already-knew.html</link>
    <guid isPermaLink="true">https://thesignaldesk.media/writing/someone-in-the-room-already-knew.html</guid>
    <pubDate>Fri, 18 Sep 2026 09:00:00 +0500</pubDate>
    <description>How do you get a team to change course when what they are doing still looks like it is working?</description>
  </item>
  <item>
    <title>We built the channels first</title>
    <link>https://thesignaldesk.media/writing/we-built-the-channels-first.html</link>
    <guid isPermaLink="true">https://thesignaldesk.media/writing/we-built-the-channels-first.html</guid>
    <pubDate>Mon, 14 Sep 2026 09:00:00 +0500</pubDate>
    <description>We became good at opening new ways for customers to buy. We spent far less time asking whether the same products belonged in all of them.</description>
  </item>
  <item>
    <title>The training I ran before I cleared the path</title>
    <link>https://thesignaldesk.media/writing/the-path-i-never-cleared.html</link>
    <guid isPermaLink="true">https://thesignaldesk.media/writing/the-path-i-never-cleared.html</guid>
    <pubDate>Tue, 08 Sep 2026 09:00:00 +0500</pubDate>
    <description>I put a team through real training for a capability I had not secured. They came out ready and found the door locked, and the person who locked it was right to.</description>
  </item>
  <item>
    <title>The moment a forecast stops being an estimate</title>
    <link>https://thesignaldesk.media/writing/forecast-to-commitment.html</link>
    <guid isPermaLink="true">https://thesignaldesk.media/writing/forecast-to-commitment.html</guid>
    <pubDate>Thu, 03 Sep 2026 09:00:00 +0500</pubDate>
    <description>Nobody announces the switch. There is no meeting for it. But the questions change, and after that you are being held to a number that was only ever one of three plausible futures.</description>
  </item>
  <item>
    <title>The horizon we could actually defend</title>
    <link>https://thesignaldesk.media/writing/the-horizon-we-could-defend.html</link>
    <guid isPermaLink="true">https://thesignaldesk.media/writing/the-horizon-we-could-defend.html</guid>
    <pubDate>Tue, 01 Sep 2026 09:00:00 +0500</pubDate>
    <description>We were told the merger would take six months. It took two years. So we kept building a five quarter forecast and committed to one quarter at a time, and something stopped getting started.</description>
  </item>
</channel></rss>